| |
Summarize
major trends affecting the hospitality industry |
| |
Distinguish
Marketing from Selling |
| |
Discuss
the general terms and benefits of a Marketing Plan |
| |
Summarize
the typical position in a sales department |
| |
Describe
several types of personal sales calls & internal
sales & marketing |
| |
Describe
basics of good telephone communications |
| |
Identify
and explain common advertising strategies |
| |
Identify
groups and frequent travel agents |
| |
Discuss
Professional Conference Organizers and Leisure travelers |
| |
Discuss
types of associations and corporate meetings |
| |
Describe
how airlines, properties and agencies can meet the needs
of travelers mix
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