THIS is India’s only institute offering specialization in SALES & MARKETING of Tourism & Hotel Industry Products & Services.

The institute’s corporate office cum centre is situated at OMAXE ARCADE next to NRI City, opposite to INDIA EXPO CENTRE of Greater NOIDA.(NCR Delhi). THIS institute also has its exclusive centers at NOIDA, Delhi, Panchkula, Chandigarh, Mohali.

More centers are coming up at Varanasi, Kolkata, Ahmedabad, Bangalore & Mumbai.The next batches of THIS are scheduled to start in Feb & Aug this year. THIS course is perfect for 10+2 students and also who are doing graduation part
time or graduates of any stream preferably from hotel, hospitality or tourism line. There is a huge demand in the tourism, aviation and hotel industry for immediate placement with guaranteed career growth.

70,000,00(7 million) Jobs are expected to come up in next 10 years in India in Hotels, Airlines, Travel Companies, adventure, health tourism, amusement parks, highway tourism, convention centers and Serviced Apartments. (As per Hindustan Times, dated 8 Oct 2007)

WHAT DO YOU WANT? A Job or a career…

You may be just leaving your school or deciding that you need to change your career path. But the question remains the same. What does your future holds for you? Will you be Successful? Will you settle for a small job? How can you get to the top? Whatever stage you re at, decision on your career path is crucial- your future depends on making a right decision! You won’t be reading THIS if you were not interested in the hotel & tourism industry. So youprobably know that the industry holds more opportunities for careers than any other today. NOW you must make a decision of where to get the best possible training for future Career in the hotel/tourism industry. After all, you do not simply want a job. You want a career, a fast track future, that with never ending success path.

As quoted by a national newspaper ‘more than 80% CVs are being rejected by the industry with a huge shortage of skilled hands”. India today needs skilled candidates more than graduates and post graduates in general streams. THIS has been specially started this fast track course to train and educate boys & girls
in Sales & marketing, skills required to promote Tourism of the country and products & services of the hospitality industry.

Till some year ago the conventional outlet for a person aspiring for a career in the Hospitality industry was to under go a course in hotel or tourism management. Times are changing and with the increased demand for highly skilled staff the industry now offer diverse career opportunities. It today demands hospitality managers with specialized education and professional skills. In most of the cases a hotel management graduate or tourism certified employee starts from the very junior level of operations and stay there for many years. The fast career track really lies in learning the skills of Sales & Marketing. THIS will instantly ensure you the next executive level in your career.

So far all the institutes in India have concentrated only on the operations part of hotel management. Nobody thought of training people on how to sell or promote the hotel and fill the rooms with optimum occupancy. THIS is the first institute of its kind to train people in promoting of a hotel or a service.

Career potential in hospitality industry in India & abroad is not confined to hotels and resorts alone. It encompasses airlines, airports, malls, railways, restaurants, travel agencies, tour operators, car rental agencies, BPOs, KPOs and Call Centers as well.

THIS already has a faculty of business owners, experienced professional & educators. THIS also has a panel of senior professionals as visiting faculty.

The course is divided into two semesters- a 22- week live-in semester of intensive study followed by a 23 –week semester in which the student would be given hands on training in a hotels or hospitality establishments. THIS has also tied up with hotels, resorts, airlines and travel agencies all over India for the final placements of the trained students.’

THIS has also has a benefit next door INDIA EXPO CENTRE for students to have hands on experience getting involved in Mega events & exhibitions.

The fee for the 12-month course is Rs.90000 per student, excluding the one time application fee of Rs.10000. Hostel fee for boys and girls is Rs.45000 and Rs.47000 respectively for a year.

The competent students will have a chance to recover most of it during the course of the training. THIS incentive, a unique aspect of our course, provides incentives on closed sales by students every month after six months of training. It will help them earn while they learn.

THIS will also provide students with a designer dress including a badge, business suite and couple of shirts with shoes and socks for boys and a badge, jacket, shirts, scarf and shoes/socks for the girls.

Hostel facilities with fully operational canteen is available for residential & out station students.

TOURISM BOOM TIME IN INDIA

(As reported by Ruchi Challu of Times of India, Monday 20 August 2007))

’Indian tourism industry is growing by leap and bounds evident from the fact that it contributed 5.9 per cent of the Gross Domestic Product in year 2006.

Driven by a surge in business traveler arrivals and a soaring interest in India as a tourist destination, the importance of tourism for the Indian economy is evident from the fact that it contributed to 5.9 per cent of the Gross Domestic Product and provided employment to 41.8 million people in year 2006. This not only reflects the potential of this sector but is also an indicator of the amount of employment it is likely to generate in the coming years.

A fairly wide industry, it includes Government tourism departments, travel agencies, Immigration and customs services, airlines, tour operators, hotels and many associated service industries like airline catering or laundry services, Guides, Interpreters, Tourism promotion and sales etc

“The World Travel and Tourism Council (WTTC) estimates a 4.5 per cent per annum increase in the total amount of travel and tourism economic activity between 2002 and 2012. This largely attributed to a rise in global wealth, liberalization of international airspace, cheaper flights and the use of the internet as a travel tool,” says Sunil Gupta, COO, SOTC & Kuoni Holidays.

THE JOB MARKET

Work in the travel and tourism industry is essentially concerned with providing services for people who are away from home, on business or holiday. Work at every functional level in the industry involves dealing directly with people. Travel agent assesses the needs of tourists and businessmen and helps them make the best possible travel arrangements from the many travel options available. Thus, travel company personnel must be up-to-date on current rules and regulations and documentation required, in
areas like cargo, ticketing and passports, visas etc. so as to correctly advise their clients and to take care of the paperwork when necessary.

Skill set for people wanting to join this industry are what any other
industry would need – dedication, hard work and willingness to work for long hours. By means of education, people need to be graduates and a diploma or PG in travel and tourism helps, but is not a restrictive factor today

Tourism industry, like every other one in India, is expanding at an enormous rate. Irrespective of the technology replacing man-power, this is still very much a relationship oriented business and man-power is in heavy demand. “The biggest plague to hit this market today is the supply of skilled professionals vs. the demand.

Jobs in the travel and tourism industry offer good remuneration and perks, which include free travel for employees and their families. For a fresh certificate holder, the remunerations ranges from Rs.8,000 to Rs.12,000 monthly. Further on, it gets determined purely on the basis of
functionality, the person’s abilities and the labor demand supply forces. The salary ranges on basis of year of work experience in the industry is as follows: ( Per annum)

2-3 years: Rs.2.5 to Rs.3.0 Lacs;
4-6 years: Rs.5.0 to 7.0 Lacs;
9+ years: Rs.10 to 15 Lacs.’

TOURISM & HOTEL INDUSTRY ANALYSIS IN INDIA & NCR

Hotel accommodation in India is proving to be desperately inadequate to cater to the increased demand due to an increased tourist influx as well as a higher rate of business travel with the general upturn in the economy.

The phenomenal growth of travelers mean that there is a requirement of approximately 100,000 new hotel rooms in the country but only 75% of the which will be met by the projects that are currently underway pronounces the report. The study further says that the present availability of 100,000 hotel rooms across all categories in the country is abysmally low compared
to other countries of the world – China has ten times more and the United States has forty times more hotel rooms. The gap indicates that the hotel sector has not been able to keep pace with the economic growth leading to a gap in the demand and supply of quality hotel rooms.

Scenario in NCR (National Capital Region)

Heritage tourism, Adventure tourism, Eco tourism and increasing business trips by the corporate executives have led to a surge in the number of tourists in the national capital region. Delhi being the hub of most modern medical facilities in the country, the coming days would see a rise in the number of medical tourists in the capital. The report goes on to say that the Medical projects of Gurgaon would make the entire region a global health care destination giving further boost to the demand for hotel rooms.

The upcoming Commonwealth Games scheduled to be held in 2010 would further lead to an inflow of around 0.8 million international tourists and 1.6 million domestic tourists. To accommodate these visitors approximately 30,000 rooms will be required in 2010.

This surge in demand for hotel rooms and that it is here to stay can be gauged from the fact that the occupancy rates in NCR has been in steady rise. The occupancy rates rose from 70% to 78% between 2003 and 2005 and is
83% at present. Also the average room rate (ARR) in the region has increased from Rs.4200 in 2003 to Rs.5200 in 2004. However, the ARR is expected to grow manifold and touch Rs.10,000 by end 2007, the report says

Though the current room inventory in all categories in NCR is around 9,982 of which the premium category hotels contribute around 85% or 8532 rooms, yet it is expected to see many new hotels, service apartments and mixed use developments over the next 3-4 years.

The report further says that the NCR is expected to see many new hotels, service apartments, and mixed use developments over the 3-4 years. Around 25 hotel projects are coming up in Gurgaon and Noida has 24 hotel projects on the anvil. In the coming years, supply of hotel rooms in NCR will be in excess of 17,500. Of these around 5100 are currently under construction and the rest in planning stages at various locations around the region.

The NCR will also see a rise in the number of serviced apartments. The Knight Frank Research estimates that by the end of year 2008 around 1000 service apartments will be available in the NCR.

The report predicts a favorable scenario for the hotel industry in NCR. Banking upon favorable government policies, the advent of Metro rail, and improving infrastructure it says the movement of tourists is here to improve and arrival of international players in the sector would take the hotel industry towards global standards.

Delhi and NCR being the supply tank of tourists, this inflow is expected to travel through out India to explore its heritage and culture. This kind of tourist inflow will in turn drive the requirement for more & more hotels and quality rooms and trained manpower all over the country.