| |
Corporate
Sales calling |
| |
Distinguish
Marketing from Selling |
| |
Data
Mining & Blasting |
| |
Understanding
the potential of MICE ( Meetings, Incentives, Conferences,
Events/Exhibitions) |
| |
ABC
of a Hotel sales |
| |
Follow
up and follow through and closing of Sales |
| |
SWOT
Analysis of properties |
| |
Building
quotations |
| |
Sales
correspondence |
| |
Media
Planning & strategy |
| |
Participation
in Trade fairs and preparation of stalls |
| |
Inbound
and Outbound segments |
| |
Understanding
the value/potential of GIT/FIT/CVGR market mix |
| |
Self
Help training |
| |
Dress
codes/creating a business wardrobe |
| |
Software
presentation skills |
| |
Ethical
selling |
| |
Preparation
of Marketing Plan |
| |
Group
Coordination |
| |
Art
of Negotiation |
| |
Major
trends effecting Hospitality industry |
| |
Types
of Personal Sales Calling |
| |
Identifying
preferred travel agents |
| |
Discuss
Professional Conference Organizers and leisure travelers
|
| |
Describe
types of associations and corporate meetings |
| |
Describe
how properties can meet the needs of travelers mix |